Background
Sweet tea is more than just a meal. This is more of an occasion for spending time together, discussing news, an excuse for a meeting. This is social “glue”, an occasion to talk about important things, an occasion for reconciliation, etc.
Solution
Rakhat Bakery can become exactly the brand that will say - "Enough! It's time to sit down at the same table, to become closer, sharing tea with sweets, which makes us a little kinder to each other"
Idea
One Piece Closer
Key Visuals
