We received a brief from Toyota to create a leaflet with traffic rules for children.
But we thought the kids would be bored. They are young and like to play games.
So why not make the traffic rules look like a board game?!
But we thought the kids would be bored. They are young and like to play games.
So why not make the traffic rules look like a board game?!
We draw a route map. We draw game movable characters. Play and learn.
